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Bondhu Labs

Growth Marketing

  • Flexible Expertise Without the Overhead: Skip the cost of a full-time hire or agency retainers and partner with a high-integrity fractional CMO who brings Fortune 500-level Digital Media expertise to start-ups.
     

  • Customer Acquisition Tailored to Your Goals: Whether it's building awareness, driving conversions, or scaling efficiently, Bondhu delivers customized growth strategies designed for lean teams.
     

  • Results-Driven Approach: Proven experience scaling digital campaigns and delivering measurable ROI for brands of all sizes.

Bondhu Labs

Bondhu Labs specializes in empowering start-ups and small-to-midsized companies by blending strategic growth marketing and expert consulting services.

 

Whether your goal is to scale user acquisition, increase customer retention, boost brand awareness, or optimize conversion rates, Bondhu Labs tailors its approach to drive your specific KPIs with precision and efficiency.

Drive Enrollments for Healthcare Co.

Drive Sales for Alc-Bev with multi-channel digital strategy

Case Study:

Driving Growth for Customer Acquisition for a Wellness-App

Driving Sales for Alc-Beverage Co. | Bondhu Labs create digital media strategy Launch  Challenge: A publicly traded beverage brand needed to launch a new product with a $40M annual budget, combining programmatic ads, first-party data, and e-commerce retargeting. Solution: Developed and executed a programmatic ad strategy across channels (CTV, Video, Display), including A/B testing and advanced targeting. Results: Improved customer acquisition metrics and delivered successful market penetration during the launch period.

Driving Customer Enrollments for healthcare co. with digital paid media Challenge: For a health insurance client, the goal was to drive Medicare sign-ups with a lean budget while navigating strict targeting restrictions. Solution: Built and optimized a programmatic campaign using Google DV360, testing creative performance to maximize engagement. Results: Successfully increased sign-ups, achieving KPIs under tight budget constraints.

Bondhu Labs from Product-Market Fit to GTM customer Aqusition for Top-Tech Incubator Wellness App. At Bondhu Labs, we bring a unique blend of growth marketing and strategic consulting to help businesses achieve their goals. A standout example of this is our work with a men’s wellness company prototype developed during the On Deck incubator. We crafted a clear value proposition and built a community-driven brand that resonated with a hyper-niche audience. By leveraging AI to enhance user experience and tapping into a network of NYC-based South Asian professionals, we created messaging that authentically connected with the target demographic. Our approach increased engagement, built brand loyalty, and established a strong foundation for scalable user acquisition. This project exemplifies our ability to align marketing execution with business strategy, delivering results directly tied to KPIs like community growth, user engagement, and product adoption. At Bondhu Labs, we apply this same philosophy to empower startups and small businesses to scale and thrive.

Growth Marketing Consulting for Media Outlet

Customer Acquisition Pitch for News Co. (A High-End Editorial Newsletter Company) offers behind-the-scenes insights into power players across six key industries (politics, finance, tech, media, Hollywood, and fashion). It solves the gap between readers and journalists by providing high-quality, trustworthy, and insightful content. Bondhu Labs created a pitch for growth marketing revamp. Target Audience: Professionals in high-profile industries looking for exclusive, actionable, and career-relevant information. Consumers who value well-researched, multi-format journalism (written, video, audio). Pain Points Solved: Lack of trustworthy, insightful journalism. Need for niche, highly specific content that aligns with professional and personal interests. Growing preference for multimedia formats like video and audio. Growth Strategies: Product Enhancements: A/B testing for headlines, formats, and multimedia content. Social proof through testimonials and targeted referral programs. Retargeting strategies to reduce subscription drop-offs. Digital Marketing: Paid campaigns targeting high-income professionals via LinkedIn, programmatic ads, and niche publishers. Use of first-party data for lookalike modeling. SEO to capture users searching for competitors like Axios and The New York Times. Organic Growth: Expand multimedia presence through video, audio snippets, and engaging social media clips. Utilize social platforms like Instagram, TikTok, and LinkedIn to attract younger audiences. Community Building: Bi-annual industry summits with exclusive networking events. Travel or experiential giveaways tied to subscriber engagement. Metrics for Success: Engagement: Page views, session time, scroll depth, bounce rates. Conversion: Free trial sign-ups, subscription rates, referral effectiveness. Retention: Subscriber lifetime value, shareability of content. Are you looking to bridge the gap between readers and journalism with exclusive, career-relevant insights and innovative multimedia strategies? News has cracked the code on creating trust and engagement in a fragmented media landscape—and we can help you level up your product growth too." Key Points to Highlight Bondhu's Services: Digital Campaign Expertise: Create hyper-targeted ad campaigns tailored to News professional audience. From LinkedIn and Vanity Fair readers to niche verticals like Golf Digest, we ensure high ROI and conversions. A/B Testing for Optimization: Conduct iterative headline, layout, and multimedia tests to refine engagement strategies and maximize sign-ups. Our expertise ensures continuous improvement. Multimedia Transformation: Repurpose New's articles into visually compelling Instagram reels, TikTok videos, and podcast snippets to expand audience reach while staying on-brand. Referral Programs: Design and launch incentivized sharing mechanisms to boost organic growth, leveraging New's loyal readers as brand ambassadors. Event Marketing: Plan and execute high-impact summits, networking events, and exclusive experiences to deepen community ties and drive subscriber loyalty. Actionable Analytics: Deploy advanced metrics to measure campaign performance, from bounce rates and session depth to subscriber lifetime value. We don’t just track numbers; we turn insights into action.

Case Study: Empowering Big Agencies with Social Media SaaS. Bondhu Labs partnered with Social Media SaaS company to create outside the box B2B creative pitches with the goal of Big Agency SaaS adoption. Showcase the capabilities of, a leading influencer marketing SaaS platform, to major agencies like Omnicom and GroupM, as well as Fortune 500 brands. Solution: Creative Deck Development: Designed comprehensive, visually engaging pitch decks featuring out-of-the-box influencer campaign ideas tailored to specific brand needs. These decks illustrated how could enhance marketing efforts through data-driven insights, scalable influencer activations, and seamless campaign management. Strategic Meetings: Participated in pitch meetings with top agencies and brands to present Captiv8’s capabilities, answer questions, and align solutions with their marketing objectives. Showcasing Real-World Impact: Incorporated case studies and actionable marketing strategies into presentations, demonstrating the platform’s ability to deliver measurable ROI.

B2B SaaS Sales Support for Leading Social Media SaaS Platform

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